Seth Godin's "This Is Marketing"

[BlackHatX]

* How to build trust and permission with your target market.
* The art of positioning-deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

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[Riju]

ty

[utility36]

thanks

[jamesfiture]

tyyyyyyyyyyyy