In general, there are two types of people. Those who like to take charge, who want to lead and command, and who are willing to take responsibility for their actions. Then, there are those who are a little more timid, and a lot more reluctant to blaze their own path; they're happy following the crowd.

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. Such are the kinds of people who are destined to excel in a home based business such as Affiliate Marketing. Even if they don't already possess the five "must have" traits to become hugely successful as affiliates, they're predisposed to being able to acquire these traits more easily than the average Joe.

They have the desire to maneuver the ship themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the power to steer it themselves is what makes them actually want to do it.

Maybe this is the reason why more and more people are turning to one of the most popular businesses around, affiliate marketing. It's because in this business, there are no bosses cracking their whip to order the employees around.

There are no deadlines to meet and no piles of work to be finished by day's end. In order to succeed in this fantasy-like perfect business, you need only be armed with the necessary tools.

Just what are the things needed to be able to succeed
in affiliate marketing?

What kind of drive must you have within yourself to be
able to do well in this industry?

There is a lot of competition in affiliate marketing, and to be able to rise above the norm and get propelled forward, you have to be equipped with just the 'right stuff'.

There are five essential things you can't do without if you want to achieve glory in this business. Let's have a look at each of them in detail.

A DESIRE TO LEARN

The very first quality you must possess is the desire to learn, along with the willingness to be trained.

Treading through unfamiliar territory is scary stuff, if you're lacking in what I like to simply call the proper equipment. This is a combination of the right mindset, the appropriate attitude, mixed with a pinch of a strong work ethic.

As a beginner, you have to be willing to keep your eyes and ears open, using the experience of others to learn the tricks of the trade as you go along.

One of the best ways to do this is by frequenting Forums that specialize in Affiliate Marketing, reading others members' posts and asking questions yourself. Devour everything that pertains to getting ahead in this business; the equivalent of an MBA degree is available to you in these Forums - and, at just the right price. There's no substitute for this kind of hands-on-learning.

INVEST TIME AND EFFORT

The second quality one must possess is the willingness to invest time and effort in growing your business, even if direct results don't seem readily apparent. Although weeks may pass by without good news, it's important for anyone who has his/her foot in the business to hold on and wait.

Resist throwing in the towel prematurely. This is the core quality that will help keep you on course despite any discouraging setbacks you may run into.

UNWAVERING DETERMINATION

The third quality you must possess is an unblinking determination. If you want to conquer the affiliate marketing world, you must have the ability to push yourself ahead. The ability to motivate yourself into scaling greater and greater heights will determine the kind of future you create.

Never knowing when to quit is an attribute that each and every beginning Affiliate Marketer needs to have in bunches. In fact, in any endeavor, this persistence that screams to the world "No, I won't budge!" is what distinguishes the winners from the also-rans.

YOU MUST BE DISCIPLINED

The fourth quality you must have is self-discipline. If you teach yourself to work everyday with all the energy your heart can muster, then you're closer to achieving whatever goals your mind can conceive.

Once you start to slack off, the whole house of cards you're building begins to shake just before it crumbles. There's no room for 'goofing off' when you're running a home based business.

THE QUALITY OF OPTIMISM

The fifth and last quality you must possess is optimism. Negative attitudes, whether your own or someone else's, should never discourage an affiliate marketer from pursuing his/herdreams in order to make life better for himself, and for everyone else who matters to him/her.

Your attitude toward the business should always be proactive, because you have to realize that you're the captain of your own ship and the master of your destiny.

The ingredients that lead to success in a business such as affiliate marketing are diverse and manifold, but the most important thing anyone needs to make it big lies in yourself alone.

It's that very desire which burns in your heart that's the fuel which will keep the engine going.

Affiliate marketing is all about putting your fate into your own hands. The right attitude is the key to being able to steer your ship into that part of the ocean where serenity and smooth sailing can be found at last.