Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

[BlackHatX]

MODULE DETAILS
⊕What is Performance Max?
⊕How P-Max Differs from Other Google Campaign Types
⊕How P-Max Fits into Your Marketing Stack
⊕Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign


MODULE DETAILS
⊕Campaign Strategy: Goals & Setup
⊕Audience Signals Bidding strategy
⊕Listing Groups & Product Feed
⊕Case Study: Maximizing P-Max Conversions for oVertone
⊕Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕Case Study: Auto brand 2x’s Revenue and gets 295% ROI


MODULE DETAILS
⊕Going Beyond Shopping for Scale
⊕Listing Groups & Shopping Ads
⊕Display Network for Scale / New Traffic & Customer Acquisition
⊕YouTube Ads – Video Strategy, Assets & Hooks
⊕Campaign Buildout #2
Reporting Insights & Optimization
⊕Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕Action Items for Executing Your Blueprint

Sales Page:

https://smartmarketer.com/google-pmax-blueprint/

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