LinkedIn Advertising Fundamentals - How to use LinkedIn Ads Platform

[BlackHatX]

Starts by reviewing the publishing platform as a whole; this is followed by a look at the different options available on the platform and what can be achieved by using these options.

Next, the planning, creating, and launching stages of your first campaign are reviewed. This section entails discussions about selecting the product(s) that fit your marketing goals, selecting your target audience, and setting your campaign budget.

Lastly, the measurement and analytical tools available to advertisers are discussed in depth.

If this sounds like it has some value to any of you, by all means, "Take it away, Seymour!"

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