Section 1: Introduction
Lecture 1 What you are going to learn in this course
Lecture 2 Who is this course for?
Lecture 3 SEMrush 30-day free trial
Section 2: SEO Basics
Lecture 4 What is SEO
Lecture 5 The SEO workflow
Lecture 6 DIY vs SEO agencies
Lecture 7 What are keywords?
Lecture 8 Understand the intent behind keywords
Section 3: Laying The Foundations
Lecture 9 Setting up a SEMrush project
Lecture 10 Note on the next 2 lessons
Lecture 11 Setting up Google Analytics
Lecture 12 Setting up Google Search Console
Lecture 13 Understanding Domain Authority (DA)
Section 4: Competitor Research
Lecture 14 Finding keywords you already rank for
Lecture 15 Spying on your competitors most powerful keywords
Lecture 16 Identify 'keyword gaps' between your website and your competitors
Section 5: Keyword Research & Structure
Lecture 17 Organising your keywords
Lecture 18 Keyword magic tool
Lecture 19 Looking for related and semantic keywords
Lecture 20 Drilling down even more into keyword success
Lecture 21 Keywords for category pages
Lecture 22 Keywords for your product pages
Lecture 23 Keyword overview
Lecture 24 Selecting the winning keywords
Lecture 25 Keyword research straight from your browser
Lecture 26 Set up position tracking for your keywords
Section 6: That's A Wrap
Lecture 27 Final words
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