Lynda.com: Social Media Marketing With Facebook And Twitter

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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepci?n shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter.

Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.



Overview

1. The Big Picture
Understanding online ma
Comparing Twitter with
Preparing for online ma

2. Twitter Basics
Setting up your busines
Creating a custom backg
Tweeting and following
Following Twitter's ter

3. Facebook Basics
Setting up your persona
Understanding Facebook
Adding friends to your
Using friend lists to c
Customizing privacy set
Following Facebook's te

4. Twitter for Business
Tweeting strategically
Attracting followers
Following the right peo
Getting retweeted
Searching for opportuni
Cross-promoting your Tw
Measuring your impact

5. Facebook Pages and Fans
Introducing Pages
Setting up a Facebook P
Adding content
Sending notes to fans
Updating your fans
Adding admins and editi
Linking your blog feed
Adding apps to your Pag
Promoting your Page wit
Promoting your Page wit
Promoting your Page out
Measuring Page traffic

6. Facebook Groups and Mem
Introducing Groups
Creating a Facebook Gro
Sending inbox messages