Social Media Marketing Strategies 2023

[BlackHatX]

Section 1: Course Introduction
Lecture 1 Course Introduction
Lecture 2 Instructor Introduction
Section 2: Build Your Social Media Strategy Foundation
Lecture 3 Introduction
Lecture 4 Course Workbook
Lecture 5 Planning for Social Media Marketing
Lecture 6 Defining Your Target Audience
Lecture 7 Understanding Your Customer's Journey
Section 3: Prepare Your Social Media Presence
Lecture 8 Selecting Your Social Media Channels
Lecture 9 Establishing Your Tone of Voice
Lecture 10 Create a Social Media Policy
Section 4: Create a Strong Social Media Profile
Lecture 11 Participating vs. Marketing
Lecture 12 Creating Your Social Media Profiles
Section 5: Develop and Manage Content
Lecture 13 It All Starts with Content
Lecture 14 Using the Hub and Spokes Model
Lecture 15 Conducting a Content Audit
Lecture 16 Repurposing Existing Content
Lecture 17 Developing a Content Calendar
Section 6: Optimize Your Content
Lecture 18 Create Content Your Customers Want
Lecture 19 Create Shareable Content
Lecture 20 Adapting Content to Your Social Channels
Lecture 21 Tools for Content Creation
Section 7: Establish and Manage a Following
Lecture 22 Building a Following
Lecture 23 Interacting with Customers
Lecture 24 Use Insights to Build on Success
Section 8: Create and Target Your Social Media Ads
Lecture 25 Deciding When to Advertise
Lecture 26 Establishing Your Advertising Goal
Lecture 27 Creating Effective Social Media Ads
Lecture 28 Targeting Your Social Media Ads
Lecture 29 Optimize Your Ads
Section 9: Measure What Matters in Social Media
Lecture 30 The Metrics that Matter in Social Media
Lecture 31 The Right Metrics for the Right Goal
Lecture 32 Evaluating ROAS and ROI
Lecture 33 Optimizing Your Marketing Strategy
Lecture 34 Conclusion

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