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    1. #1
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      Thumbs up Social Media Marketing Strategies 2023



      Section 1: Course Introduction
      Lecture 1 Course Introduction
      Lecture 2 Instructor Introduction
      Section 2: Build Your Social Media Strategy Foundation
      Lecture 3 Introduction
      Lecture 4 Course Workbook
      Lecture 5 Planning for Social Media Marketing
      Lecture 6 Defining Your Target Audience
      Lecture 7 Understanding Your Customer's Journey
      Section 3: Prepare Your Social Media Presence
      Lecture 8 Selecting Your Social Media Channels
      Lecture 9 Establishing Your Tone of Voice
      Lecture 10 Create a Social Media Policy
      Section 4: Create a Strong Social Media Profile
      Lecture 11 Participating vs. Marketing
      Lecture 12 Creating Your Social Media Profiles
      Section 5: Develop and Manage Content
      Lecture 13 It All Starts with Content
      Lecture 14 Using the Hub and Spokes Model
      Lecture 15 Conducting a Content Audit
      Lecture 16 Repurposing Existing Content
      Lecture 17 Developing a Content Calendar
      Section 6: Optimize Your Content
      Lecture 18 Create Content Your Customers Want
      Lecture 19 Create Shareable Content
      Lecture 20 Adapting Content to Your Social Channels
      Lecture 21 Tools for Content Creation
      Section 7: Establish and Manage a Following
      Lecture 22 Building a Following
      Lecture 23 Interacting with Customers
      Lecture 24 Use Insights to Build on Success
      Section 8: Create and Target Your Social Media Ads
      Lecture 25 Deciding When to Advertise
      Lecture 26 Establishing Your Advertising Goal
      Lecture 27 Creating Effective Social Media Ads
      Lecture 28 Targeting Your Social Media Ads
      Lecture 29 Optimize Your Ads
      Section 9: Measure What Matters in Social Media
      Lecture 30 The Metrics that Matter in Social Media
      Lecture 31 The Right Metrics for the Right Goal
      Lecture 32 Evaluating ROAS and ROI
      Lecture 33 Optimizing Your Marketing Strategy
      Lecture 34 Conclusion


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  • #2
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    Cheers!

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