Ultimate Guide to LinkedIn for Business - Ted Prodromou
LinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is
now the world’s largest professional network on the Internet with 150
million users. In 2011 alone there were 4.5 million professionally
oriented searches on LinkedIn. This vast resource is not only the number
one way reconnect with former colleagues and employers and get job
leads, it has become the fastest-growing, most powerful source for
businesses to target the right potential customers, partners, and
employees.
The Ultimate Guide to LinkedIn for Business, by longtime Internet authority
Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing
this dynamic resource. It’s easy to get started on LinkedIn, but fully mastering
its intricacies and knowing how to get the most effective connections that lead
to greater exposure, increased marketshare, and breakout sales can be tricky and
time-consuming. Whereas most people think of LinkedIn as merely a way to
get “job leads,” those who follow Ted’s instruction develop a strategic
approach to engaging people and multiplying the links that can open up
business in revolutionary, unexpected ways—including globally.
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