Some of the tips inside this book include:
* How to "disguise" blatant sales pitches so they look informational and educational.
* How to "jimmie" your emails so new subscribers want to keep getting them even if you're always selling something.
* A little-known Hollywood discovery that keeps peoples' "gnat-like" attention spans glued to every word of your emails.
* A secret way of using Twitter to knock out extremely profitable emails almost "at will"!
* A controversial way to write subject lines I learned from the spammers.
* How to make more sales by deliberately trying for LOWER open rates!
* How to give your email openings a special "look" that makes people far more likely to want to buy what you're selling.
* Is writing for mobile phone users different than regular email?
* How to write emails in a way where your prospects feel you're doing them a favor while they read your offers.
* How to sell in an email without mentioning any benefits.
* The "hidden" benefits of sending frequent emails.
*
The single most profitable way to sell in an email ever invented. (This
is straight from the man once knighted "The Most Persuasive Man Of The
20th Century.")
* A simple persuasion secret used by the world's
greatest trial attorney that is so powerful... he was once accused of
"hypnotizing" a jury with it!
* Why you should ignore most (if not all) big guru email lists.
* How to use popular culture to stick out in your prospect's inbox like a glowing thumb.
* How to get rid of the "bottom feeders" on your list and make more sales at the same time.
* How to profit from your emails that bomb.
* What's better: HTML emails or plain text?
* How to "judo flip" hardcore skeptics into loyal buyers with simple emails you can write in 15 minutes or less.
*
What John Caples ("founding father" of direct response marketing) did
in his famous piano ad that could get you tossed in jail if you do it in
your emails!
* What to do if you're intimidated by the technological side of email marketing.
* How to "reactivate" a cold email list you haven't mailed in months or years.
* The popular advertising word (practically EVERYONE uses) that is almost certainly destroying your sales!
*
A "short cut" way for freelance copywriters to knock out dozens of
emails in just a matter of hours, completely in your client's "voice."
* The single best way to "emotionally bond" with your list.
* Why the best time to do special sales with email is during major holidays!
* What kind of words to use in your subject lines to make opening your emails a MUST for your readers.
* How to eliminate spam complaints even if you mail every day.
* Should you use personalization in your emails?
*
The #1 element to include in your emails that almost gives people no
choice but to hear you out when you show up in their inbox.
* A surprisingly simple way for getting an unlimited amount of fresh new email ideas.
* Why thinking "everyone likes to buy, but nobody likes to be sold" is a big fat MYTH that will kill your sales!
* And much, much more...
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