The Branding Masterclass The Entire Brand Design Process

[BlackHatX]

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:

• Understanding Client Briefs
  
• Learning to Ask the Right Questions
  
• Client and Competitor Research
  
• Finding a Target Audience
  
• Creating a Customer Persona
  
• Finding a Style Direction
  
• Finding a Brand’s Position in the Market
  
• Word Association Exercises
  
• Word Mapping and Other Brainstorming Activities
  
• Sketching Concepts
  
• Learn How to be Creative
  
• How to Select Concepts for Further Development
  
• The Entire Logo Design Process
  
• Picking the Right Typeface
  
• Gridding and Finalizing Our Logos
  
• Creating a Logo System
  
• Creating Typographic System
  
• Creating a Flexible Color System
  
• Understanding Color Psychology and its Effect on Brand Design
  
• Working with Projects and Mockups to Further Develop Color Palettes
  
• Applying Our Brand Systems to Real World Projects
  
• Learn How to Write Ad Copy for your Brand
  
• Creating and Writing your Brand Voice and Language
  
• Creating Photography Rules for Brands
  
• Developing a Full Client Presentation
  
• Creating a Behance Portfolio Case Study
  
• Understanding the Basics of Brand Standards and Brand Guidelines

The brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world.

This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.
This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful.

Sales Page:

https://www.udemy.com/course/the-branding-masterclass-the-entire-brand-design-process/?utm_source=adwords&utm_medium=udemyads&utm_campaign=LongTail_la.EN_cc.ROW&utm_content=deal4584&utm_term=_._ag_77879424374_._ad_535397245869_._kw__._de_c_._dm__._pl__._ti_dsa-1007766171592_._li_9069450_._pd__._&matchtype=&gclid=CjwKCAjw8sCRBhA6EiwA6_IF4cDfxP-z6W29TsWlEjtzuYZX7fREmkAF0KGFO7XE-cQmx9cSOVR-mRoCJTgQAvD_BwE

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