Robert Lucas - Stories That Sell

[BlackHatX]

Here’s a taste of what you’ll find in it:

• My 12-word email marketing philosophy you can use as a “North Star” to make sure every email you send is both genuine and effective
  
• How to overcome “selling shame” in less than 15 seconds
  
• Why you should NOT try to sound like an “expert” in every single email you send (and what you can do instead)
  
• How often should you email your list? I’ll share my big-picture thoughts, so you can decide what’s best for your business
  
• The 4-word question you should ask yourself to make your subscribers more likely to read your emails (and what to do if you don’t like the answer)
  
• My “backwards strategy” for coming up with email topics — it’s uncomfortable at first, but it works like a charm
  
• A simple, straightforward way to start emailing your list if you haven’t sent anything in a while
  
• 2 ways to identify stories in your daily life that you can turn into money-making emails (and 1 bonus type of email to have in your back pocket)
  
• Copywriters Only: The 2 things you NEED to do to get good stories from your clients (PLUS, a helpful online service you can use to make the writing process easier)
  
• The #1 thing you should always do before writing a storytelling email (This question will instantly improve your email copywriting skills — no joke)
  
• Want to tell good stories in your emails? Then you need to do THIS in real life — I’m not talking about doing things “just for the story,” either. This is a habit you can practice any time, anywhere.
  
• The “1+1=1/2” trick you can use to immediately strengthen your writing
  
• 8 questions to ask yourself before you write a single word of copy — Do this right, and you’ll get your subconscious mind to write a big portion of your email for you
  
• Do THESE 5 things to write a storytelling email people can’t stop reading (Check out Module 6)
  
• The “trail of beans” tactic you can use to make your emails more entertaining and keep readers quickly moving through your copy
  
• The 8-step “EVT Framework” that lets you transform any event from your life into a money-making email (PLUS, 4 examples and 1 breakdown of an email that follows this framework)
  
• How to write the first draft of your email — Specific mindset tricks you can use to make writing fast and fun
  
• Want to write emails that “read themselves?” Follow these 5 tips to make your emails so easy to read that people can’t stop themselves until the end
  
• Interesting writing all comes back to THIS 1 thing. I’ll share what it is, and 2 “cheat codes” to help you make your writing more interesting
  
• The hidden benefit of emailing your list on a regular basis (When this happens, you’ll know you’ve built a genuine connection with your audience)
  
• The “tree trunk analogy” you can use to make a “too-short” story long enough for email… and a “too-long” story short enough for email
  
• How to write irresistible subject lines (2 things to keep in mind)
  
• The “split-second hungry shark” trick you can use to determine if you have a strong subject line or not
  
• How to sell something in your emails without sounding (or feeling) like a douchebag
  
• The “red thread” strategy you can use to seamlessly transition into your product pitch (PLUS, 3 ways to start doing it in your emails)
  
• A quick-and-dirty, 4-step sales template you can use to sell your product at the end of your emails

If you want to write storytelling emails that earn more money for your business and help you connect with your audience in a genuine way…
This course teaches you the skills you need to do it.

Sales Page:

https://www.robertlucas.co/stories-that-sell-sp

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