Digital Marketing Fundamentals

[BlackHatX]

What you’ll learn
Digital Marketing
AIDA Principles
Paid Advertising Concepts
Managing a digital marketing budget
Calculating the customer lifetime value
Exploring the benefits of social media
Effective email marketing
Requirements
There are no prerequisites for taking this course
Description
Welcome to the fundamentals to digital marketing!
The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services – increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
We’ll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.
Understanding the buyer journey
The AIDA model
Personalising your marketing
Paid advertising essentials
Creating an advertising budget
Growing your business with social media
Selecting the right marketing channels
Effective email marketing
By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.

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