What exactly is The FAATT Framework?
It's a video based training system designed to solve the following problems:
1) The lack of data Facebook's been receiving following the iOS14 changes enforced by Apple.
2) The lack of data we, the advertisers, have had available to make the right decisions on ad spend and optimisation.
3) The clear concern many people have on which software 'solution' to choose to solve the iOS14 problems (tip: 95% of you don't need any software)
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