The difference between a great copywriter and a bad copywriter
The difference between a great sales man or woman and a bad one
The difference between a great set of emails and a bad one
The difference between a great landing page and a bad one
The difference between a great order page and a bad one
The difference between a great sales script and a bad one
These Are Just Some of the Differences between Mediocrity and Millions
We are playing a game together called business, called marketing, called positioning, called advertising, called selling, for which the stakes are enormous...
The ability to transcend whatever level you're at right now rapidly, safely and immediately are equally as profound because it costs the same in terms of access to the market, time, salaries, advertising expense
The aspects of the game are known as opportunity cost, effort to utter either in words or written or audio, a message that has a meager impact versus a message that has a major impact...a message that has an outrageous impact...a message that has a fleeting impact...a message that has a sustaining impact.
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