Perry Marshall – Definitive Selling Proposition

[BlackHatX]

What’s a DSP?

• A DSP is a multi-dimensional USP.
• A DSP is a USP uncovered using a 9-layered matrix.
• A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot be constructed using fill-in-the-blank USP templates.
• A DSP is USP revealed through turning over every stone in your business to find competitive advantages that you didn’t know you had…or could have…before.
• A DSP is a thorough, systematic expansion of your USP, with tentacles that grow into deep roots…it requires work, but it’s the most vital work you’ll do this year…probably even this decade.
• A DSP not only TELLS your story but REDEFINES it to its core.
• A DSP makes your product fundamentally more alluring.
• A DSP never elicits a “SO WHAT?” response from your marketplace. No one can be indifferent to a true DSP. They either love you or hate you. (I got hate mail when I created my event with Richard Koch. Millionaires who were NOT fractional billionaires accused me of lying. Good. I dragged egos through the mud until I garnered their attention.)
• A DSP sharpens your message to a point of SPECIFICITY and SIMPLICITY that it pierces right through noise.
• A DSP is the ONLY thing your customer will rave about.

Sales Page:

https://www.perrymarshall.com/training/dsp/

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[pwntiuspilate]

Nice

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[eileenwong]

Interesting stuff

[runningfox]

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[timstjohn]

Thanks

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Thanks BlackHatX!

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thx

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Thanks

[Summer]

thank you

[danieljimmy]

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[omegared]

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[wim777]

tnx

[Mantel]

Perry Marshalls courses are always great!

[DrewMark11]

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[Nadier]

Thanks mate

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tq

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[amzsellpro]

kool

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Thanks a lot

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Thanks !

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thank you1