What the sense of using this plugin ?
I'll be writing in more detail about this in the quick start guide I'm in the
middle of. In fact I'll probably use some of the following in the QSG as
well, but here are the cliff notes...
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Note #1
The following is worth reading even if you're not going to buy WP
Indexer. There's some great info here on the indexing process, and if
you read between the lines it WILL help get your site indexed better
and faster.
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Note #2
Below I'm assuming you've read through the features of WPI on the
sales page first, as I'll be referring to many of them here.
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Search Marketing Sequence
Google's been getting better and better at indexing stuff quickly. They used
to take days, but you're right that if you've got a reasonable blog and a
good ping list Google will send a spider out to check out your blog ASAP
(usually in minutes).
There are several stages involved in the average web setup, from a SE POV:
- Discoverability
- Indexing
- Ranking
- Traffic
- Conversion
Main vs Supplemental Indexes
So as you know Google's mostly got #1 down well. But there are 2 types
of index for #2. The main and supplemental indexes.
This is usually what people mean (although they don't realize it) when they
talk about a sandbox. It's really the supplemental index.
The difference between the 2 indexes is in the "quantity" of PageRank and
the other names Google gives to it's similar page traversal algorithms.
So basically it boils down to links. You need a certain amount and quality
of links to get in the main index (hence the perceived sandbox). The good
news is that (as you probably already know) every page can give
PageRank, even ones on your own site. So you can control your own link
reputation to a certain extent by interlinking on your own blog.
Crawl Cycle
Another key to this is the crawl cycle. When you view the Google cache
for a particular page it shows you the "last checked at" time. If you keep
an eye on the periods of time between this date updating for a particular
page you get the crawl cycle. It could be hours, or for many blogs it's 2-6
weeks.
When this crawl cycle increases across your blog, Google's taking more
notice of you. This is great news (and WPI helps a lot with this point)
because I've found a higher crawl rate always leads to more traffic in the
long run.
Also there's a list of quick tips I'll put in the quick start guide to help with
boosting crawl rate.
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Ok, so I'll give you some points to answer your main question.
"So how is this going to help me?"
I'll go through a few of WPI's features in more depth than I've done before,
from a strategy POV so you can really grasp what it's all about...
Thematically Related Tags
There's more going on here than meets the eye. This feature improves the
on-page theme of your posts and helps get more pages into Google's main
index...
Each tag is another section (essentially like a category in WP) which lists
posts. Whilst Google will probably index your posts PDQ, it won't index
your tags, categories, author pages etc as quickly.
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In fact, as posts usually get indexed fast now by Google, WP Indexer
doesn't even ping the main post URL - it leaves that completely to
WordPress and your chosen ping list. That's one part of WP + SEO
that's isn't broken, so we're not trying to fix it.
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By increasing the level of perceived activity surrounding your blog Google
will crawl you more often, index more pages and send you more traffic.
So WPI helps here by creating high quality tags for each post you make.
Firstly this gives you more pages which can each pass PageRank to the
rest of your site and consequently get more content into the main Google
index.
Secondly it creates keyword links from each post to the tag pages. Part
of the on-page analysis Google does is in the outgoing link anchors. Related
keywords as link anchors on a particular page will increase the page's
relevance for it's core key phrase.
So by using really high quality, thematically related tags you're doing a better
job of informing Google about the core concept your post is about, leading to
(eventually) more targeted traffic.
Authority Links
Some people (I hope not too many anymore) are afraid of linking out to
relevant sites because it might "leak" PageRank.
There's only so much you can lose like this, and linking out helps to improve
a page's theme relevance (as mentioned above) but with the Auth Links in
WPI you get pingbacks too.
So there's a source of automated links right there. (WPI will only link
out to relevant BLOGS, so there's a great chance of pingbacks for each post.)
Plus Google's end game is user experience. (Well arguably it's just profit
via user experience, but we'll call it U.E. for the sake of conversation).
Linking out sensibly to related blogs really does help your blog readers,
and whatever algos Google uses today or tomorrow - that's what they're
working towards rewarding.
Unindexed Related Posts
This is of most use for existing blogs. Below each post we link to related
unindexed posts. It helps with discoverability for old content that might not
have been seen yet.
But also it's bounces a lot of PageRank around your site as the links change,
which really increases your crawl rate.
Smart Pinging
We let WP handle the pinging of the main post. But URLS (and feeds) for
the post category, tags, author etc all don't get touched, and take much
longer for Google to take notice of. We don't want to neglect these pages
as they can all pass PageRank and also help to shape and improve your
overall Site Theme.
So by pining these URLs you're getting a real benefit in the form of increased
Googlebot activity, which leads to all the benefits mentioned in this post.
But there's 2 catches when bulk pining...
One is speed. It's dog slow to ping 100's URLs one-at-a-time. So WPI
will do pings asyncronysly for maximum speed. This also means that it works
fine on shared hosting because script execution time is very short.
The second gotcha is rate limiting and IP banning. If we ping the same
service too much they tend to get annoyed and, worst case they blacklist
your URL or IP. Which we don't want. So WPI divides it's internal ping list
between all the URLs that need pining each time it runs. It only gives a few
pings to each URL to ensure that pings are spread over different services.
Plus WPI will outright block any mass-ping activity more often than once
every 30 mins for added safety.
Advanced De-Indexation Warning
Then of course there are the peace of mind benefits you get from knowing
your indepth index status.
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