Each of these keys comes from experience with a wide variety of websites. They are presented in a clear, easy to understand format, making them easy to use.
The 12 keys include crucial information about a range of topics, including:
- How to understand what your users are looking for
- How to conduct extremely useful inexpensive usability tests
- How to get your site to show up in search listings
- What you absolutely must do to get repeat visits
- Six ways to attract links to your site
and much, much more.
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