YouTube and video marketing at it's best!
Module 1: Introduction
Introduction
Video is in demand, and YouTube is where everyone is going for anything
video. I encourage you to go from beginning to end, and not skip around.
Even if some of this may be basic to you, it's still important.
Module 2: Ranking – YouTube, Google, and Beyond
Ease of Rank
Since Video is in demand, people actively search for it, share it, and
respond to it. Google also loves video, and ranks YouTube videos faster
because of the huge demand.
Ranking Basics
Learn the basics of ranking. Research, Optimization, and Distribution.
On Page SEO
Learn the important factors you can control when optimizing your YouTube videos to be found easier in the search engines.
Off Page SEO
Learn what factors you can’t control, but have influence over when it comes to raise your ranking off of YouTube.
Module 3: Google Hangouts: The Next Big Thing
The Power of Hangouts
Google wants to be the one stop shop for everything social now. Since
YouTube is such a social platform Google has stepped up and created
something that will change how marketers use video and social media.
Setting up and upgrading Your YouTube channel
Learn how to upgrade your channel to stream live video
Hangout Tour
Get a tour of the Hangout and get familiar with the tools it has for you as a marketer.
Live Broadcasting Recording and Editing
Take a look behind the scenes of a live test, what happens after the
live event, and what you can edit soon after the broadcast has ended.
Google Hangout Apps
Learn how these free tools will help you connect, present, and close.
Hangout Hacks Part 1
Learn the basic system requirements to make a Hangout happen, and make sure there are no issues.
Hangout Hacks Part 2
Learn how the best free Hangout App works. The Google Hangout Toolbox
Hangout Hacks Part 3
Learn how you can use a free presentation tool provided by Google in your Hangouts.
Interview Authority
Learn how you can create awesome content on your YouTube channel, and make affiliate commissions in no time.
Getting Ready Doc
This is a simple message you need to send to the product author to make sure they can join your Hangout.
Interview Message Doc
This is a simple message to send to any product author. This is what
will help you get lots of product authors lined up to be interviewed.
Interview Questions
8 Questions to use as a guide in your interview. This keeps the conversaion moving forward, and your audience engaged.
Module 4: YouTube Lead Generator
The YouTube Difference
Why YouTube is better at getting and qualifying leads
The Plan
YouTube has a lot to offer, but it isn’t a genie. You need a plan.
Video Funnel
Use YouTube to generate a stream of traffic all day every day. Watch your opt-ins climb.
The Coolest YouTube Tool, and How to Use It
Annotations are the coolest thing a marketer could wish for. This is a
basic look at annotations. Pay attention! Annotations can do more than
this too!
Module 5: YouTube Advertising Secrets
YouTube Ads VS Traditional Ads
YouTube is the second biggest search engine in the world, and has all
kinds of ways to find and drive targeted traffic to your website. It
also has a powerful ad platform that works just like Adwords.
Use Googles Money
Adwords for Video uses the Adwords platform. That also means the coupons
Google has for Adwords, also works for Adwords for Video. Learn how to
get free money from Google to test your own ads.
Adwords for Video Basics
How to setup a new campaign with Googles money AND get a free clickable link in your video!
Video Remarketing
Ya know the story about the fish that got away? Video Remarketing is all
about how your videos can follow people who watched your channel.
Module 6: Offline YouTube Star
Offline Power
Why YouTube is huge for offline companies.
The 4 YouTube Channels
The big mistake marketers make when using YouTube to market their
offline clients products and services. Lean the 4 types of YouTube
channel and how to make money with each of them.
Getting Offline Clients (No description)
Module 7: Playlist Profits
Playlist Basics
Playlists are the ranking unsung hero. Playlists of videos can rank just
as fast as any individual video. Even if the videos you put in the
playlist aren’t yours.
Playlist Marketing
Learn how to leverage playlists and other peoples videos to rank and sometime promote products.
Module 8: Advanced YouTube Strategies
Analytics
Now that you’ve got the basics down. It’s time to dig into more advanced
topics that affect all aspects of your business on YouTube.
YouTube Partner Program
AdSense for YouTube. Learn how to connect your channel to the massive advertising money going into YouTube.
YouTube Network
Collaboration on YouTube is extremely powerful. Learn how to connect
your channel to any other channel. Use this technique to reach out to
supportive YouTube channels who can help your brand grow.
High Ranking YouTube Channels
There are a lot of high ranking YouTube channels in all sorts of niches.
It can be hard to find them for research, or even to collaborate with.
Learn how to use a free tool to find these channels with ease.
Find the Hidden Keywords
YouTube recently started hiding YouTube tags. Knowing what tags high
ranking videos makes research a breeze. There is one way you can STILL
see those keywords. Learn that in this video.
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