PPC Advertising Strategy for all Platforms

[BlackHatX]

PPC Advertising Strategy for all Platforms
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 38M | Lec: 27 | 96 MB
Genre: eLearning | Language: English

LinkedIn, landing pages, Google, Twitter, Bing, YouTube, BuySellAds, Fiverr + PPC strategic planning

This course will introduce you to PPC advertising from the tactical perspective of a digital marketer and the high-level perspective of an MBA.

Learn how to:

Plan and execute a PPC advertising campaign as an MBA would
Executive PPC advertising across numerous channels including Google, Twitter, Facebook, YouTube, etc.
Optimize a cost-effective PPC advertising campaign
Integrate PPC advertising into the overall marketing plan, marketing budget, and marketing calendar
Evaluate advertising as an MBA would
Outsource certain aspects of PPC advertising
Develop a campaign that gets results
You'll also learn some essential tactics, such a keywords, negative keywords, and A/B testing.

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