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    1. #1
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      Thumbs up Writing Copy For Dummies



      CONTENT:

      Introduction 1

      Part I Understanding Copywriting Basics 7

      Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money 9

      Chapter 2: Marching Ahead with Copywriting fundamentals 19

      Chapter 3: Looking for Ideas: Finding Inspiration through Investigation 39

      Part II Direct Response Writing That Makes the Sale 53

      Chapter 4: Working with the Power of Direct Response 55

      Chapter 5: Writing Direct Response Letters That Win Business 69

      Chapter 6: Creating Direct Response Brochures That Sizzle and Sell 91

      Chapter 7: Completing the Direct Response Package 107

      Chapter 8: Going it Alone: Self-Mailers, Postcards, Catalogs, and More 127

      Chapter 9: Blasting Away with E-Mail 143

      Part III Building Awareness of Your Business 159

      Chapter 10: Basic Branding 101 161

      Chapter 11: Writing High-Powered Ads for Your Business 173

      Chapter 12: Creating Effective Press Releases and Press Kits 191

      Chapter 13: Gaining Credibility with Outstanding Articles 211

      Part IV Managing the Sales Support System 229

      Chapter 14: Creating Web Sites That Attract and Hold Customers 231

      Chapter 15: Crafting Collateral: Using Supporting Materials 247

      Chapter 16: Writing to Sell to a Business, Not a Consumer 263

      Part V Looking at Special Copywriting Situations 275

      Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education 277

      Chapter 18: Solving Problems When Good copy Goes Wrong 295

      Chapter 19: So You Want to Be a Copywriter 309

      Part VI: The Part of Tens 328

      Chapter 20: Ten Things You Should Always Do Before Writing 329

      Chapter 21: Ten cures for Common Copywriting Problems 335

      Chapter 22: Ten Fast Ways to Find Copywriting Inspiration 341

      Index 347
      Sales Page:
      Code:
      https://www.amazon.com/Writing-Copy-Dummies-Jonathan-Kranz/dp/0764569694/ref=mt_paperback?_encoding=UTF8&me=&qid=


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    سنتكلم عن أفضل ما يمكن للصغار أن يتحصلوا عليه، ألا وهو سيارات اطفال كهربائية بمميزات فريدة ستجعلكم تحبونها كثيرا، هذه الألعاب من نوع سيارات صغيره الحجم ستناسب اطفالكم كثيرا لأنها صممت خصيصا لتعطيهم راحة كبيرة أثناء القيادة وبالتالي متعة ولهو مع تعلم خبرة منذ الصغر وهي قيادة سيارة حقيقية.

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