Lynda - Advanced SEO: Search Factors

[BlackHatX]

Lynda - Advanced SEO: Search Factors
Size: 191 MB | Duration: 1h 13m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

SEO search factors-the elements that contribute to how and where your site is displayed on Google's results page-impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.

Topics include:
* Comparing search engines
* Researching questions to secure Google featured snippets
* Optimizing content
* Using Google search features
* Tracking your performance

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