Course Description
Welcome to the blogging training course from the top-rated, longest running soovial media training provider.
92% of companies who blog multiple times per day have acquired a customer from their blog, according to the latest industry research.
Blogs are the central, hub of most social marketing efforts because they provide marketers with a chance to convert traffic into transactions. Blogs are a practical way for companies to publish text, photos and video. When they're integrated into corporate websites, they improve search engine visibility and can even be used to power entire websites.
Learn key concepts and techniques to help you get started blogging for business.
What am I going to get from this course?
Anatomy of a blog
How to select the right blogging platform for you
Comment moderation policies and best practices
Using blogs for online newsrooms
Building corporate sites on WordPress
How to use Blogger
How to use Tumblr
How to use WordPress
Case studies from Monsanto, the US Dept. of Defense, Toyota, UCLA and others
And much, much more
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