Your customers aren't all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, you can optimize your marketing emails and improve engagement.

Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks).

He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time.
Topics include:

Setting up email for the best screen resolution
Getting the right email marketing tools
Defining the customer contact journey
Sending onboarding emails
Researching emails
Segmenting emails
Building your persona
Optimizing emails for mobile viewing
Optimizing the subject line
Sending email at the right time

sales page
Code:
https://www.lynda.com/MailChimp-tutorials/Optimizing-Marketing-Emails/433519-2.html
Code:
http://multimirrorupload.com/5adkz0319s6p/optimizeemail.zip