Build an Effective Social Media Marketing Plan

[BlackHatX]

Historically, online marketing was a fairly one-sided approach. Businesses pushed ideas out and consumers passively received them, but that landscape has shifted. The internet has become extremely interactive and social media has created a new style of communication and there are now billions of conversations happening online. People are discussing popular news articles, sharing photos of their pets and even engaging with brands and it all feels relatively natural to the consumer. It's just part of how the web operates. All of these conversations, however, present exciting opportunities for marketers. We can join in on a conversation to drive brand awareness or create our own conversations and empower our customers to do the marketing for us.

Done right, social media has the potential to transform your business. However, it'll require a good strategy, some creativity and a little bit of luck. Done wrong, and social media might bring unwanted attention which could potentially harm your business or your brand ...

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https://www.lynda.com/Analytics-tutorials/Building-social-media-marketing-plan/188429/367647-4.html

http://multimirrorupload.com/d38a0hfe1vlr/social media marketing plan.zip

[jeybo]

Hi thanks for the share; the zip links don't work though