Social Media for Nonprofits
1h 01m | Video: h264, yuv420p, 1280x720 | Audio: aac, 48KHz, 2 ch | 476MB
Genre: eLearning | English
Social media is a great way for nonprofits to share their missions and find potential donors. And it doesn't have to cost your organization a lot of money to run effective campaigns. Olivia Uribe-Mutal shows off the best free and paid tactics for marketing nonprofits on social media platforms such as Facebook, Twitter, YouTube, and Instagram. She covers strategies for incubating online communities, sharing content, and inviting others to like and interact with your pages. Plus, get a look at the most popular social media tools and "quick win" tactics for improving your reach, no matter what your budget.
Topics include:
*Planning your social media strategy
*Creating a posting schedule
*Blogging
*Using the free and paid features on Facebook
*Adding a donation button to your Facebook page
*Setting up a Twitter account
*Sharing content on Google+
*Uploading video to YouTube
*Creating a LinkedIn profile for your nonprofit
*Getting followers on Instagram
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