Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage.
He explains how and why companies are always simultaneously competing in two arenas-onstage and backstage-and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.
sales page
Code:
http://www.lynda.com/Business-Skills-tutorials/Competitive-Strategy-Fundamentals/182403-2.html
Hidden Block (you must be registered and have 1 posts):
You do not have sufficient rights to see the hidden data contained here.
|
Hidden Block (you must be registered and have 1 posts):
You do not have sufficient rights to see the hidden data contained here.
|
Bookmarks