An easy to understand introduction to the most important aspects of social media marketing, including Facebook pages, Facebook ads, working with Twitter and Linkedin, and special coverage of social media monitoring.
There's also an introduction to Hootsuite, a time-saving tool for managing social media. The goal of the CASA series is to make it as easy and enjoyable as possible to explore digital marketing topics, and to focus on getting maximum return on investment. The style of writing is conversational, with a focus on fun, wherever possible.

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http://www.amazon.com/CASA-Marketing-Intro-Social-Media-ebook/dp/B0103LB4HS
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http://megacloudfiles.com/ytyreg3rm38g/un3j7.CASA.Marketing.Intro.to.Social.Media.Marketing.pdf.html