Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media-but 85% of participants aren't sure what social media tools are the best to use.

The benefits of sustaining a long-term social media campaign:

Increased Brand Recognition.
Improved brand loyalty
More Opportunities to Convert.
Higher conversion rates.
Higher Brand Authority.
Increased Inbound Traffic.
Decreased Marketing Costs.
Better Search Engine Rankings.
Richer Customer Experiences.
Improved Customer Insights.

Sales Page: http://www.skillshare.com/classes/business/Social-Media-Masterclass/153607442






     
 

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