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    1. #1
      Member isolated_essence's Avatar
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      Cool Golden Rules of Monetize Leaderbaords Banners Skyscraper Ads

      Golden Rules of Monetize Leaderbaords Banners Skyscraper Ads

      Hello All members. Today I have a HOT 14 page PDF that discusses leaderboards, banners and skyscraper ads with relevance to the importance of positioning, dimensions, visual display significance and more. There is no sales page and probably geared more towards newbies but this information is very helpful and the pdf is quite clear. So what is inside?

      For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the *RPMs realized:
      1. Positioning of ads
      2. Styling of ads
      3. Relevancy of ads

      * Note:
      Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

      Page RPM = (Estimated earnings / Number of page views) * 1000

      For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

      Three additional ideas for generating more revenue from the standard leaderboard ad unit. Making these changes will likely lead to a boost in display ad revenue on almost any site.

      -Leaderboard Definition
      -Banner Definition
      -Skyscraper Definition
      -How to Better Monetize
      -Why Leaderboards?
      -Optimal Leaderboard Strategy
      -Bad and Good Leaderboard Examples
      -3 Ideas to Improve Leaderboard Ad Performance
      -Test #1: Add 728×15 Link Unit
      -Test #2: Try Other Monetization Strategies
      -Test #3: Add Footer Leaderboard

      Download Link :
      Code:
      http://www.techxperts.info/b8b7d8efd1fd5598/Golden_Rules_of_Monetize_Leaderbaords_Banners_Skyscraper_Ads.pdf
      VT Scan :
      Code:
      https://www.virustotal.com/en/file/810d332237cd81e7d2e6c8ed8548b97e5017bce507013e6e6878f441f36e9720/analysis/1431407023/
      Last edited by isolated_essence; 05-12-2015 at 11:42 AM. Reason: Color Change

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