Three additional ideas for generating more revenue from the standard leaderboard ad unit. Making these changes will likely lead to a boost in display ad revenue on almost any site.
-Leaderboard Definition
-Banner Definition
-Skyscraper Definition
-How to Better Monetize
-Why Leaderboards?
-Optimal Leaderboard Strategy
-Bad and Good Leaderboard Examples
-3 Ideas to Improve Leaderboard Ad Performance
-Test #1: Add 728×15 Link Unit
-Test #2: Try Other Monetization Strategies
-Test #3: Add Footer Leaderboard
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