Content Marketing Fundamentals

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Content Marketing Fundamentals

2h 1m Beginner May 07, 2015 Updated May 07, 2015
Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.
The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.
Topics include:
*What is content marketing?
*Hiring a content marketing team
*Creating buyer personas
*Developing a brand voice
*Setting goals
*Creating a content plan
*Writing, editing, designing, and curating content
*Promoting content on various channels
*Tracking performance

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