Yes, this really is list building!
But it's not really freebie list building, as you're not actually giving anything away. You're essentially getting people to opt in so that they can receive a paid offer.
It's not really buyers list building either. You never have to create a single product... ever. That said, you're still immediately putting your people in a buyers' mindset. Freakin' brilliant! It's certainly not direct-link affiliate marketing. But...
It can kinda feel like it. For all intents and purposes, you're sending your audience straight to an affiliate offer. The only difference is, NOW you're building your own product-aware list in the process.
Sales Page: http://imwithlee.com/dirty-list/
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