What is the black hat and white hat SEO ?

[kavitajain9782]

Hi



Please guide me what is the black hat and white hat SEO ?

[vidhilekha]

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website's search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.

[sathya]

Black hat Seo: These are aggressive tactics used to gain high search engines rankings that do not comply with the philosophy of the search engines.


Some black hat techniques may include:


· Keyword Stuffing


· Web Page Cloaking


· Doorway Pages


· Hits Generators


· Artificial Blog Posting


Some of these techniques still work effectively, but may predict that they will not work in the near future.

White Hat SEO: These techniques are considered "organic" or more natural methods of getting a site ranked. They follow the strict rules and guidelines of search engines and use the natural ranking methods to gain high status...

Some techniques considered to be White Hat involve


· Getting quality backlinks from other highly ranked sites


· Frequent additions of original Content


· Blogging


· Optimizing you web pages


· Creating original content

[albertc99]

In optimization methods for SEO sites, there are two aspects of SEO: "white hat" and "black hat".


To use simple terms, the white hat is the clean optimization, without cheating or artifice of a content, while the black hat is just cheating to be better ranked faster. The expressions are often associated with two metaphors: that of the Jedi and that of the cowboys. The "white hats" are on the bright side of the force, while the "black hats" are on the dark side.
We can also think of the nice cowboys who, in westerns, wore white hats when those of the wicked were black. The opposition between the two is clear.

[SeaG1ant]

Thx didn't knew that

[Worak]

Thank you for sharing! This is very interesting information for me.

[Kaydenkross]

White hat SEO techniques are heroes tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines