Learn how to stand out from the crowd, make
your content compelling, and build a significant market presence for
your company. In this course, Ian Lurie, CEO of the leading marketing
agency Portent, presents his talk on Internet marketing. Learn how to
embrace your brand’s individuality and target the needs of your
customers throughout the marketing cycle, from initial contact, through
retention, community engagement, and hopefully sales. This 30-minute
talk gives an insider’s look at marketing strategies that have been
proven to work in today’s digital landscape.
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