PDF Contents
1. INTRODUCTION
-a. What is Micro Data?
-b. What is Schema.org?
-c. Why use mark-up?
2. INTEGRATING MICRO DATA and SCHEMA.ORG
-a. Using Review Data to Enhance Your Search Result Snippets
-b. Draw Attention to your Products with Richer Snippets
-c. Maximise the Impact of Editorial Reviews in Search
-d. Swoop a Grammy by Marking-up Movie Content
-e. Bring Your TV Listing Search Results to Life
-f. Show Business Credibility in Search Results
-g. Use Recipe Mark-up to Generate Appetising Rich Snippets
-h. Add Authenticity and Trust to Mobile App Listings
-i. Promote Software Applications in Search Results
-j. Tell Us About Yourself with Person Mark-up
-k. Sell Tickets for Multiple Events with a Single Search Listing
-l. Dramatically Increase Size of Search Results for Audio Coverage
-m. Generate Rich Media Listings with Video Mark-up
-n. Create Interactive Breadcrumb Trails for your Search Listings
3. TOOLS and USEFUL RESOURCES
-a. Tools
-b. Plug-ins
-c. Useful Resources
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