Guide to Conversion Rate Optimization

[BlackHatX]

The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products.

This guide will walk you through the basics of CRO—from why it matters in the first place to how you can go about building your own testing and optimization plan. You’ll find information that will help you improve the performance of your website, including: optimizing your landing pages and user experience, as well as the tools you’ll need to be successful.

This is a guide to help you map your way through the common CRO pitfalls and misconceptions by starting from the ground up—making insight-driven changes and then testing them for efficacy every step of the way.

CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.



Chapter List

Chapter 1: What is Conversion Rate Optimization
In the introduction, CRO is defined as the method of using analytics and user feedback to improve the performance
of your website. In Chapter 1, we’ll discuss CRO in simpler terms and what it may look like for you.

Chapter 2: Why Conversion Rate Optimization is Important
You might find yourself in a situation where you can’t immediately dive in to tackle what you know to be your biggest
optimization issue without first making a case for CRO.

Chapter 3: The Basics of Conversion Rate Optimization
Many people choose to use Unique Visitors when determining their Conversion Rate. But whatever metric you
ultimately decide on, consistency is key. Read on to learn the basics of Conversion Rate Optimization.

Chapter 4: Building and Testing an Optimization Plan
When it comes to constructing a Conversion Rate Optimization Plan, people typically take one of two approaches:
applying popular Conversion Rate Optimization tactics or building a Conversion Rate Optimization plan.

Chapter 5: User Experience and Funnel Optimization
When we talk about user experience (UX), there’s more to it than just looks. We are referring to
the totality of visitors’ experience with your site.

Chapter 6: Landing Page Optimization
Chances are, if there’s an under-optimized page on your site, your landing page is it.

Chapter 7: Reducing Bounce and Exit Rates
Despite the depths of the Internet and the billions of pages offered, users are arriving at your website,
and then without any explanation—they’re leaving. Why?

Chapter 8: Myths about Conversion Rate Optimization
In this guide we’ve touched on the many Conversion Rate Optimization myths. In this chapter, however,
we’re going to discuss them in a bit more detail

Chapter 9: Tools to Test and Optimize Conversion
If you’re looking for a basic explanation of which tool does what and how, you’ll find that here. If you want
ecommendations, you’ll find those as well. To say there is a tool for every job is an understatement.

Chapter 10: Measuring Conversion Efforts and Calling Winners
How do you know which tests are improvements and which ones aren’t moving the needle? And more importantly,
what will you do once you’ve called the winners and optimized your first set of tests?

Chapter 11: Bonus Advanced Tips and Hacks for CRO
Here is a composite list of additional hacks and tips that we have collected to keep you on top of the game.

Chapter 12: Conclusion
Now that you’re a CRO pro, what’s next?

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[proman7427]

thank you