Publishing on Google Play — using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide. [*]Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies. [*]Discoverability and reach — Maximizing your app's discoverability and reaching the widest audience possible. [*]Engagement and retention — Converting installations into active users and improving user retention. [*]Monetization — Monetization strategies to generate ongoing, growing revenue streams. [*]Measurement with Google Analytics — Understanding your users and improving your app experience, conversions, and marketing. [*]Going global — Launching your app in local markets around the world.
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