This Course introduces students to different digital marketing possibilities. Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets. Different types of operations of digital marketing are introduced. Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web such as social media, communities, virtual worlds, blogs and viral marketing. The course is structured the following way and details are discussed as mentioned below:
1. Introduction to Digital Marketing: All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business.
2. Search Engine Optimization: SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that will stand up in today's fiercely competitive online marketplace.
3. Search Engine Marketing: SEM aims to promote websites by increasing their visibility in search engines through both optimization and sponsored placements. You will learn how to use them both in tandem to achieve the best results.



Code:
https://www.udemy.com/digital-marketing-training/?couponCode=TINTIN