One of the great advantages of doing business online is the multitude of cheap, or free, advertising options. One of the absolute most effective (and most cost effective) is online marketing articles. Using articles to drive traffic to your website is very effective for a lot of reasons.

here are the reasons that article marketing is such a great tool in your online tool box;

1. It's easy and free. Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple right out of the gates. And even if you do need to refine your skills a little bit when you first start out, it won't cost you a dime. You can submit as many articles as you want for free. The tools you need to do your keyword research are free. It's a totally free method so you won't be ig if you do make a mistake.

2. You can establish instant credibility. Anyone reading your informative article will view you as an authority and will be more likely to trust you. If you make a recommendation for a product or service they'll be much more likely to take your recommendation and make a purchase.

3. A well written article that targets the right keyword, can stay in circulation for months or even years. SO basically, you do it once (if you do it right) you can get traffic for a long time to come.

4. If you hate the idea of writing you can hire someone to do it for you. You can hire a writer for as little as $5 to $10 dollars per 500 word article.

5. There are many software products and companies that will help you write and distribute your articles for you. This amount of automation can help you get a lot of articles out in a short amount of time. That amount of automation will allow you more time to take care of the other aspects of your business.

These are just a few of the reasons why you should use article marketing to help build your online business. IT just makes good sense. You will need to make sure to carefully choose the keywords that you use in your articles. You don't want to just use the keyword that gets the highest search, though it may be tempting, but if you do there will simply be too much competition.

Instead, make sure you pick a keyword phrase that will get good monthly searches but not have too much competition. Generally, you'll want long tail keywords, keyword phrases that are two or more words in length. These long tail keywords will still do well for you but they won't have nearly as much competition.

there are many great aways of using the internet to drive traffic to your business, whether your business is online or off. One of the best forms is online marketing article Articles, if done right, are extremely effective and the best par tis that they are free to use. There is very little learning curve involved so you can be up and running in no time at all.