Video marketing is becoming increasingly more popular with time, and I don't think it's ever going away. If you don't want to get left behind you'll want to jump on the bandwagon and start your own video marketing campaign. Of course, making the videos is only half the job, you need to submit them, the more you submit, the more traffic you'll get. The submission process can be tedious but there are video marketing software programs that will do the submissions for you.

Many who are just starting out online have more time than money, though still not a lot of time, and will need to just go through the submission process themselves. If you have a little extra money to buy some software to take this burden from you, than you have to remember that not all software is created equal. Before you fork over your hard earned cash you want to make sure that the software program you get will really deliver.

Here are a few things to keep in mind, and look for, before you buy your submission software:

1. Some software products do more than others. The simplest software will just submit your videos to multiple online sites, but others will not only submit the videos they will also do link building in the process. This is an excellent added benefit and will make the software even more valuable to you (it will probably cost more too).

2. Another feature of the software is some of the programs will be downloaded right to your computer and others will be based online. The online versions will allow you to login to their site and upload your videos. They will then take care of the submission process from their end. You will receive some sort of notice when your video has been submitted.

This feature also makes it possible for you to record and upload a video from any computer, not just your own. That way you can borrow your friends great video recording software and record your video and upload it right there.

The download version will require you to run the software yourself, which isn't necessarily a problem but you will want to have high speed internet or it can take a very long time. Some software allows you to set the time for the submissions which is great since you can have the videos submitted while you sleep so you don't have to worry about tying up your computer.

Make sure when you are looking for software that you compare apples to apples and that you don't get caught up in the hype. The number of sites the software will submit your video to isn't the whole story. How good are those sites, how much traffic do they get? Having your video submitted to 20 -30 top notch quality high traffic sites is worth more than a video going out to hundreds of sites no one visits.

You'll hear me say it over and over again, one of the best things about having an online business is how automated you can make it. You really can work smarter and not harder online. Using video marketing software is just one of those automation tools. It can work for you just don't go for the cheapest product you can find, sometimes cheaper is just that: cheaper.