If you're already familiar with Facebook Advertising, then you will leave this course knowing how to setup Facebook Retargeting (Website Custom Audiences) on your own website and how to automate advertising campaigns that bring your best target audience back to your webpage to take specific actions.
Facebook Retargeting allows you to target visitors to your website in very specific ways.
- You have an online store and people navigate away without purchasing– you can target them with an ad reminding them about the specific product they were looking at.
- You write a blogpost that brings people to your website, but they leave without signing up for your email list– you can target them with an ad offering them a free gift if they come back to your site and opt-in.
- You're a politician and elections are coming up– you can target everyone who's visited your website with an ad on election day telling your supporters to go vote.
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