Product Launch Formula 4 comes with video tutorial CDs, audio interviews, and manuals. Jeff really teaches the formula so that anyone can understand it. Everything is broken down into carefully segmented Camtasia videos and taught using a mind map to keep the content organized. As you go through the course, specific examples are shown so you can understand what Jeff is talking about.
Jeff will take you by the hand and share the special “toolbox” of techniques and step-by-step blueprints that he uses to get shocking results every time he launches (or re-launches) a product.
You’ll discover EXACTLY how to turn normal, every day prospects into “FOAMING AT THE MOUTH” buyers who can’t wait to order your product.
The first part of the course walks you through an overview of a product launch. What really got my attention is that Jeff uses surveys to tweak his products and gather objections before even launching his product. Later on, he uses this information to set up a successful launch.
The strategy is divided into 3 steps – the prelaunch, launch, and post launch. You’ll learn how to create your story, set up psychological triggers, and use all the tools. Probably the most misunderstood part of launching your product is the prelaunch. Most people announce they’re going to launch a new product soon to their list without having any emotional effect on their prospects. Jeff on the other hand creates anticipation, desire, and interacts with his audience along the way.
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