Continuity is what is required for the individual intending to use the social sites to create visibility and interest in the business endeavor launched through this platform. However in order to be able to commence this exercise with the intention of garnering the desired impact the business individual should be able to adequately exploit all avenues available through this particular platform of social networking.

Viral marketing is one way of getting traffic to a site to ensure there is the adequate amount of interest cultivated. Viral web traffic is build through repetition and also through the platform created by a good and strong fan base. The idea of having market continuity to draw attention over a period of time is the aim for the use of the viral marketing tool. This could take the form of many different actions such as posting blogs with latest content to providing fresh downloads and freebies for the potential visitors to the site.

Either way the business individual should be able to come up with ways of drawing the visitors to the site constantly and consistently. When this is successfully done the site will have the necessary following to create a formidable presence that is not easily shaken and certainly productive. Going viral would require the site to be concisely built on credible and interesting material that is attention grabbing and worth discussions. Going viral will ensure the attention given to the site will eventually contribute to its popularity, thus helping to convert this to eventual revenue earned.

Ultimately, the viral social marketing tool will only be as effective as the time and effort put into the material posted on the site, thus ensuring the high quality and speed of the new material posted would be advantageous.