You’ve heard of search engines. I would even venture a guess that you’ve used said search engines to search for information, order products, find vacation spots, and the like. But, have you ever wondered how certain results pop up higher than others when you search for, say, “chocolate chip cookie recipes.”
Of the 17,000,000+ results for the search term, how is it that verybestbaking.com, allrecipes.com, or marthastewart.com are the pages that show up first?
In all likelihood, these pages employ a thing called search engine optimization, or SEO for short.
Hello, hello. I’m Evan VanDerwerker. Now, I know that search engine optimization sounds difficult. Admittedly, it is intricate; however, with a little focus, your reading glasses, and maybe a third cup of coffee, you can gather all the tools you need to do search engine optimization yourself, and, thus, keep your wallet in your pocket and, if all goes well, grow your business.
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