Companies are starting to dive cannon ball style into social
media as a relationship building channel.

A smart business strategy that is being executed nowadays is to
use social media to build relationships and trust with
subscribers.

It is a proven fact that people like doing business with people
that they are often in contact. So it makes sense that a strong
connection can result to a recurring revenue to a business.

If social media are still not part of your marketing plan, then
you are leaving a significant amount of money on the table. The
marketing benefits that are generated by the popular social media
sites such as Facebook, Twitter, YouTube, Linkedin, etc. are
simply hard to ignore.

Unlike with traditional marketing, your business exposure is
extended globally at a very low cost when using the social media
platform.

But first you must understand your target market and their social
habits. Then, take the time to plan on how you can connect them
to your business goals.

Remember that an important step in building a relationship is to
be responsive. It can be in a form of a reply to a comment on
your post or a simple Like on a Facebook page.

Another method of staying connected is by educating your network
with tips and tricks on the field that your business is known to
be an expert of.

You should see it as a genuine way to be more interactive with
your target market.

With continuous engagement to your network or 'fans' by providing
them with timely information and helpful responses, trust is not
far behind.

Your loyal set of followers could then be converted to customers
with whom you can build a profitable business relationship for
years to come. This is the power of social media marketing at its
best.