If you're just starting out online, one of the worst things
you can do for you and your business is the promotion
of scammy products.
Before we get started, it's important that I get the point
across that not only products are scammy.
There are plenty of great products on the market that
you can promote to your list.
However, the products that appear to scams are just
too tempting for some people not to promote.
These are the products that have the wild claims with
a lot of hype in the salesletters.
They look something like this-
"Lose 50 Pounds in 7 Days with These Magic Mills"
"Make $10,000 in the Next 2 Weeks Starting From Nothing"
The reason people like to promote these products is
because they convert so well.
The reason they convert well is because they prey on
desperate people.
People who are in a bad situation are more likely to let their
guard down and believe just about anything that will help
them get out of their bad situation.
These products have so much hype that these desperate
people want to believe the claims, even though they probably
know they really aren't true.
While these products might sell a lot, they're also prone to
high refund rates. So any money you make may be returned
quickly.
Instead, look for good quality products to promote. While the
claims might not be as drastic, there are still some amazing
products out there for people who have a need for them.
The best thing you can do is promote products that you've
actually purchased and reviewed.
If you can do this, the sincerity of your review will stand out.
Even better, if you review a product and don't recommend it.
Your subscribers will see you as honest and trustworthy and will
be more likely in the future to support you and your business.
So remember to promote real products that give real results.
And only promote products that you've personally tested.
If you can do this, you'll create a loyal following.
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