One of the things that many who want to see an increase in sales will do is set up affiliate marketing program for their product or service. It can be a great way to build sales in a very cost effective manner. If you have a product or a service that will meet a lot of people's needs and expectations and you have researched that the market is good for it, then you will have no problem getting it going.

So what do you need to set up affiliate marketing programs? After the product or service is ready to hit the market, you need to decide on software that will handle your affiliate program. A quick search on Google will reveal several options.

You also have to decide to hire an affiliate manager that will handle the recruiting aspects as well as tracking progress, paying out commissions and maintaining relationships with the affiliates. This is something that is easily outsourced. Just make sure that as you are preparing a budget in th set up affiliate marketing program that you take into account the manager.

If the above sounds a bit complicated to you, you may want to work with an affiliate network. The better ones like ClickBank, Commission Junction, and LinkShare as well as some of the more popular ones will take care of most of the managerial aspects. They will probably have affiliates looking for products to sell and will take care of making sure that they follow guidelines, track sales, delivers the tools needed, and will also take care of paying the affiliates for you.

Another aspect to consider in set up affiliate marketing is the commissions that you will be paying out. Commissions can be anywhere from 5-6% to 50-60% depending on the nature of the product or service. Largely, the lower the overhead is, the greater the commission can be. It will be less profit per sale than if you were trying to do it all by yourself but if you have a small army of very willing and well commissioned affiliates the number of sales will be far beyond what you could ever do on your own at a very fast pace.

Another thing that will have to be considered in your set up affiliate program is tracking cookies. This is seen as a nuisance by some customers but is essential to helping reward those who send business your way. Each affiliate will have a tag number of some sort that will identify each visitor to your website as someone that they sent. This is useful for tracking sales. Not everyone will buy the first visit they make to your site. They may wait a day, a week, or sometimes even a month.

Remember that using affiliate marketers will give you much greater chances of success than if you were on your own and the better you take care of them, the better they will take care of you. If you can remember that in set up affiliate marketing you will see your product or service's sales fly high.