Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organization. Rural Marketing is a developing notion, in addition to as a fraction of any financial system has unexploited probable; marketers have realized the opportunity recently. In India, if one single out a few urban cities, all the districts in addition to industrialized townships are linked with rural markets. The rural market in India brings in superior proceeds in the country, as the rural districts encompass of the greatest customers in this nation.

     
 

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