As with any other marketing tactic, you want to drive people to do something. If you are running an e-commerce site you want to drive people to purchase on your site. If you are hosting some sort of website that allows you to make money, you want to drive people to click on your link and visit your website. So it only makes sense that in order to gain marketing momentum on YouTube, you want to drive people to your video and get them to come inside. Here we look at some important considerations to get more people to visit your YouTube marketing presence:
Share with Everyone You Know! There is a share option with each video that you post on YouTube so when it comes to effectively marketing your piece, be sure to share with all of your friends and family. Through the ―Share It‖ option you can even send a link to your video with your entire address book. The more clicks and the more attention, the higher the likelihood that you reach your end goal with your marketing piece.
Promote Your Video Through Social Networking Sites. This is a highly effective way to drive more clicks to your video on YouTube and an excellent and very current marketing trend. No matter what social networking site you are on (and you should be on at least one), post a link to your video for the entire community to see. Open it up to any groups you are a part of and then of course be sure that all of your friends on a site such as Facebook have access. This is an excellent example of viral marketing on YouTube as you spread the word and rely on your friends and family to do the same.
Use Forums or Bulletin Boards as Much as Possible. There‘s a reason that bulletin boards and forums exist on any number of topics and this is your chance to really utilize them. No matter what sort of blogs you read, what sort of forums you chat with other likeminded individuals within, use them as an opportunity to promote and market your YouTube video.
If you are new to the YouTube world or just want a better way to market your piece, then think of the very best ways to promote. Tell everyone you know about the piece you are trying to market on YouTube and wait for the visitors to filter in. The more people you know and can tell about your YouTube video, the more hits you will get and the better exposure you can count on.
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